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Avoid irritation
It is common practice to use various databases for a prospective campaign. To prevent that the same person or family receives the same message several times, it is required that addresses are compared and selectively deleted, which can be done perfectly with the Sopres Super-Dedup
tool. Errors in the spelling of a name cause irritation. Sopres ensures a correct dialogue with your prospective customers. Sopres exercises the same care for identification information in external databases (Perso-Plus), as for its own Sopres databases.
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Avoid movers
Every year, approximately 10 % of the Belgian population moves and affects the address files used for prospective campaigns... Prospective campaigns with inaccurate addresses are senseless. In the course of each de-doubling process, Sopres identifies movers for any file used, and no movers will be included in your action preventing additional hidden costs.
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