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Selections in databases
In certain cases, it is possible to enter your target groupīs selective features by using past experience, your intuition or marketing research. This is possible for socio-demographic characteristics (such as age, address, family composition), and Consu-Data offers numerous opportunities for this purpose. If your target groupīs features explicitly refer to consumer patterns, interests, or leisure activities, the most suitable database is the lifestyle database of Sophie. You may also opt for customised prospective customer databases by using the aforementioned databases. Indeed, the best prospective customers are similar to your existing customers. Sopres makes the selections for you, based on statistic scorings, by using: MyProfile MySophie
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Selecting databases
Consumer behaviour may also be directly or indirectly traced from specific lifestyle databases.Your offer (such as a fashion magazine) will undoubtedly raise the interest of visitors to a fashion show. In Belgium, hundreds of database owners make their address databases available for non-competitors.
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