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The Moore Law
The information technology plays an important role in aiming at customer-oriented relationship marketing. IT applications used to be unaffordable, but are currently available for many companies. Furthermore, without any cost increase, the performance of the information technology doubles every year (Moore).
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Producing or Outsourcing ?
An increasing number of companies keep address and contact information in a client database. However, creating and administrating the contact information may be very complex. Database administrators may save a huge amount of money if all options and opportunities offered by optimal information control and address technology are fully used. Furthermore, new information technologies are making the distinction between in-house and out-house database administration disappear.
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