Management of customer data
A relationship database must be administrated and monitored. Administration includes everything related to the intrinsic accuracy of your customers´ identification information, while monitoring means ensuring that no contacts are unintentionally entered at different locations in the database. The quality of the identification data is vital for relationship marketing. Errors and inaccuracies in your customers´ names and addresses will cause missed sales opportunities, unsatisfied customers and the waste of marketing investments. File Audit enables you to make a diagnosis of the customer database quality.
Maintenance Management
Many companies have rules, procedures, software and systems to update and maintain the quality of contact information related to customers. To support you, Sopres offers solutions, which you can install in your company.Road 65 for instance, will help you to recognise your addresses on an interactive or batch basis and to standardise the information. You may also opt to benefit from the Sopres in-house service to perform periodical maintenance operations. New Internet technologies also enable online maintenance of your databases. Muta-on-line, for instance, is an interactive Sopres Internet service.
