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Knowledge base
A marketing database combines three elements: your customers´ identification information, communication behaviour and transactional behaviour. You may segment your customers by using the available information. You can enhance the efficiency of your marketing efforts by using additional information. By enhancing your customer addresses with social and demographic information or lifestyle features, you will discover your customers´ specific moments and needs that are more receptive to your diversified offers.
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Geography and Marketing
Numerous marketing data contain geographic components: the customers´ origin and penetration in one target group, the location of prospective customers and competitors, local providers, … ´Geo-marketing´ links internal database information to geographic reference data herewith opening new perspectives. In the implementation of geo-marketing projects, Sopres´ expertise lays in its capacity as a provider of statistical information files – i.e. Geo-Info.
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