Next issue n° 20: CRM: Customers Really Matter, will be there in January !!!
The key to success is to be found in your client data base !
Good salesmen know, it’s 10 times more expensive to gain a new client, than to keep one. Consequence: companies that are organised around the needs of their clients, permanently try to satisfy them as good as possible and to gain their loyalty. In the same way they try to maximise the profits generated by each client, by minimising the expenses to attract them and to provide them with an offer adapted to their needs.
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